Ledger is basically a hardware wallet that quickly turns into a regular wallet for Web3 enthusiasts. Since its founding in 2014, Ledger has been at the forefront of support for cryptographic security and new Web3 spaces.
Since Ledger brought Ian Rogers on board a year and four months ago, the company has placed even greater emphasis on the user experience. In addition, Ledger is also working hard to educate cryptocurrency enthusiasts as well as individuals interested in crypto, how important it is to secure their Web3 assets. To learn more about Ledger’s vision of user experience and education, NFTevening interviewed Ian Rodgers, the company’s director of experience. Ian was so kind that we interviewed him at Ledger Villa in Lisbon. The following is an interesting description of how he made the transition from the music sector to crypto and NFT space and why security is so important to Web3.
This interview was provided by Janelle Borg of NFTevening. Excerpts are shortened and adjusted for clarification.
The beginnings of the Internet
Ian is primarily a music fanatic. So it’s no surprise that his first encounter with Internet culture was mainly because of music. “I’ve been collecting records since I was five, and I’ve been programming computers since I was eight. “For me, the Internet is a way to share people’s culture,” he said.
The Internet is full of music nerds, academics and technology enthusiasts who like to learn more about emerging technologies. Ian notes that crypto and NFT enthusiasts share the same sense of enthusiasm today.
“The Internet is a great cultural opening. Because, you know, it’s about borders, it’s about record companies. It has become something new, and that’s what I did in the beginning. In my career.”
From the music industry to Krypto and Ledger
Ian’s love has borne fruit. After graduating with a bachelor’s degree in computer science from the University of Indiana in 1994, he became deeply involved in the intersection of music and technology. He founded one of the first music-related websites and has been working in the digital music industry for over twenty years. In fact, he played a major role in launching Apple Music in 2015, including Beats 1, its digital streaming channel.
After calling it Apple Day, he transferred his experience to the luxury goods sector. He worked for the respected LVMH Must Hennessy Louis Vuitton brand, commonly known as LVMH, as Chief Digital Officer. During this time, cryptospace aroused his interest. “I personally invested in cryptocurrencies around 2015 because [from] practice, you know, decentralization and in fact to some degree of convenience. You tried to transfer $ 100,000 from one account to another, it wasn’t that easy. Send $ 100,000 from from one person to another using a cryptocurrency.It’s very easy.
Iana was particularly interested in the way the crypto and NFT space shaped their own communities. In fact, Ian likens it to a passport that tells each of us what country we belong to. Being part of the NFT community is therefore also a sign of recognition. It’s also a way to meet the same people with similar interests.
Crypto user experience development
“If you look at digital music, you know, it’s an interesting study because we know that digital music is the future of 1993. In fact, in 1998 it was clear, “Rogers pointed out.
“Now look, cryptocurrency recognized by the same optics, we have almost the same number of crypto people as we had on the Internet in 1998, or 99. And crypto or digital assets for which the future is very bright. Although many still deny it. ” , it is very well known.
Ian has been instrumental in shaping the user experience with digital music. He noted that while the user experience with digital music is not very good, there are many people who are interested in learning more about it. Eventually, large companies began investing in digital music, leading to a huge turnover of $ 28.2 billion today.
“From my point of view, it’s not a question of if. It’s just a question of when and where we are on that timeline? Do you know what it will look like in 10 years than now,” Rogers thought. “And I think it’s different than what the internet looks like, you know, in 1998 with 56k, modems … and a lot of promise and a lot of excitement.”
“And over time, you’ll get a lot of smart people, big companies, engineers, user experience designers, doctoral students in computer-human interaction who use their talent to improve that user experience.” According to Ian, this talent aggregation will move Web3 and the crypto to new heights in the coming years. Education as a tool for more educated Web3 natives
But with new technology and more freedom comes more responsibility. With Ledger Academy and Live Sessions, Ledger invests in educating people about cryptocurrencies and what it means to control their assets. According to Ian, there is a new fundamental freedom that most people are not yet aware of.
“There is a new fundamental freedom, which is self-control. I can really have my own digital property. I don’t want to leave them under the control of another and control of one bank and control of the Google cloud, the Spotify cloud, the Netflix cloud. No, I have my own fad. ”
Ian noted that the software wallets were much larger than Ledger because they were willing to compromise security. He says: “I think what hasn’t changed in Ledger is the reluctance to compromise security, but what has changed is to give people who, you know, have the highest level of security, a better user experience.”
Ledger’s vision is a vis-à-vis user experience
Ledger’s recent collaboration with a wide range of brands, from The Sandbox to Fendi, demonstrates the company’s commitment to providing safety for everyone. That doesn’t mean Ledger is a security threat. On the contrary, Ian insists that Ledger reinforces the core values of security and ease of use. With Web3, Ledger understands, “I want to connect to all kinds of places where I can use my digital resources and log in, you know, to the properties I own. Well, now I have to do it quickly and securely.”
“If I sent you the NFT, we are now on Ledger Live, where you can get the explicit signature of the entity,” he said. Ian also noted that many people need to know what he is drawing. “That’s why we need to get really blind signatures to make it like dangerous sex. It’s good. Yes. Maybe more fun. Until it disappears. And then it can be destructive, exactly, it can change your life. ”
That’s why Ledger is pushing for more education when it comes to signing smart contracts. “We need people to know that they need the highest level of security, ease of use, ease of entry, a fast Web3 connection and clear signing. I really think I can say at the end of 2022 that we [Ledger] have all these things better than anyone on this planet. We worked so hard on it. “ddd